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Why use an Advisor?

Today, investors have access to a wealth of information on financial products which provides greater flexibility and choices but also requires investors to spend more time researching, monitoring and making suitable investment decisions.

That's where using a qualified investment advisor can provide two important benefits:

Investment advice

Qualified investment advisors receive ongoing training in financial planning and market analysis and can keep you informed of the latest changes in tax legislation, product innovations, and investment techniques. Having been trained to identify what is important to you, they will evaluate various investment alternatives in order to find the investments which suit you best.

Convenience

In this often hectic, fast—paced world, most investors simply don't have the time to properly monitor their portfolios. An investment advisor monitors the markets for you and, being familiar with your circumstances, can quickly recommend changes in your investment program in response to changes in either the markets or your personal circumstances.

Where do you start?

If you don't already have an advisor, ask your friends and colleagues whom they trust for their financial advice. It's important to spend the time shopping around for one who fits best with your style. Be prepared by talking to several individuals, by knowing what you're looking for and by asking for references so you can follow up.

For a list of independent advisors in your area, contact CEO Funds by e—mail or call toll free at 1—888—317—3133. We can be reached Monday through Friday 9:00 a.m. to 5:00 p.m. EST.

With your advisor, sit down together to discuss both your short — and long—term objectives and what you can do to plan ahead. Develop a strategy to periodically review your investment goals with your advisor and make adjustments to your portfolio as your financial goals change through the years. Remember, life events — the birth of a child, a change in marital or work status, a one-time expense or windfall — may require a shift in your investment strategy.

No matter what your investment goals, chances are you can benefit from the assistance of an investment professional — especially if you and your advisor are committed to working together over the long term.

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